Swagat B2B Customer Portal
Wholesale ethnic groceries for European retailers, restaurants, and caterers. Trade pricing, EU-wide delivery, and a dedicated account manager - all in one place.
Already a customer? Sign in to view your trade pricing and place an order.
What we stock
Eight core categories, hand-picked for ethnic-grocery retailers across Europe.
Rice & Grains
Basmati, sona masoori, broken rice
Spices & Masalas
Whole, ground, blended
Pulses & Lentils
Toor, moong, urad, chana
Cooking Oils
Sunflower, mustard, ghee
Snacks & Sweets
Namkeen, mithai, savouries
Beverages
Tea, juices, soft drinks
Frozen & Chilled
Ready meals, paratha, paneer
Pickles & Pastes
Achaar, chutneys, pastes
Stock up for Diwali
Sweets, savouries, dry fruits and gift-pack staples in wholesale cases.
View seasonal range New arrivalsDirect from India
Fresh imports landed this week. Limited stock on premium basmati and ghee.
Shop new arrivals Volume dealBulk rice savings
Tier pricing kicks in at 25 cases. Up to 14% off on full pallets.
See rice catalogHow it works
From application to first delivery in days, not weeks. Built for the realities of running a shop or kitchen.
- 01
Apply online
Submit your business details. Approval typically takes one working day.
- 02
Get your trade pricing
Volume tiers, brand-specific deals, and custom credit terms once approved.
- 03
Order anytime
Browse the catalog or paste a SKU list. We confirm stock and delivery slot.
- 04
Next-day delivery
Across NL, BE, DE and CZ. Track from despatch to your door.
Ready to open a wholesale account?
It takes about three minutes to apply. We will review your details and get back to you within one working day.
Questions before you apply? Email info@swagatwholesale.com or call +31 6 12345678.